We made Brazil's greatest basketball player finally debut in the NBA.
Bud is the official
of the NBA
In an unprecedented partnership with ESPN,
we told the story of Oscar Schmidt and changed history.
It all started with this teaser of Oscar training, 14 years after having retired.
A complete integrated campaign was created telling his story and promoting the game.
Brooklyn Nets limited jersey, sold out in 4 hours
If there was something left
in Oscar’s career,
now there isn’t any more.