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The Debut

We made Brazil's greatest basketball player finally debut in the NBA.

We made Brazil's greatest basketball player finally debut in the NBA.

 

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Case Study:

 

Bud is the official

sponsor
of the NBA

in Brazil.

In an unprecedented partnership with ESPN,
we told the story of Oscar Schmidt and changed history.

 

It all started with this teaser of Oscar training, 14 years after having retired.

 
 

A complete integrated campaign was created telling his story and promoting the game.
Director: Vellas

 
 
 
 

Game Activation

 
 

Brooklyn Nets limited jersey, sold out in 4 hours

The Documentary

 
 
 

If there was something left
in Oscar’s career,
now there isn’t any more.