Frames_FilmesSuperWeek1.jpg

SuperWeek

We transformed the best athletes of the world into superheroes. 

 
Portfolio_Logos_ESPN.jpg

 
lebron james 2.jpg

In Brazil, the last week of
the year has nothing relevant
in sports channels.

Except for ESPN, that broadcasts a whole week
of the main matches from NBA, Premier League and NFL.

 
SuperWeek-ESPN-Abertura.gif

To save the viewer from boredom and promote our exclusive programming, we created SuperWeek.

The greatest reunion of super athletes in the planet.

 
SubtitlesPortfolio.jpg

Intro

 

Secret Santa

 

Dinner

Director: Lucas Ribeiro (Studio Nitro)

 
OOH_SuperWeek.jpg
 

We also made a short story using our hosts to promote SuperWeek.

 
HQ_SuperWeek.jpg
 
Cenarios_SuperWeek.jpg
 
Frames_FilmesSuperWeek1.jpg

Most watched sports channel during the campaign

• +38% audience over the previous year
• +46% downloads of WatchESPN's app