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Smash For Good

We donated tennis rackets for every smashed ones in the US Open Championships.

We donated tennis rackets for every smashed ones in the US Open Championships.

 

 

SporTV had the exclusive rights
to broadcast the US Open.

Our task was to promote the championship,
in a country where tennis is an expensive sport
and many social projects were facing problems
to buy equipments.

 

We decided to use angry players
to solve this problem:

for every smashed racket at the US Open, we donated
two brand new to a social project in Brazil.

 
 
 
 

We activated the campaign by sending direct tweets to players:
teasing, encouraging and thanking for each smash.

 
 

The broadcasters also celebrated every time a racket was smashed.

 
 

3.5 million people reached

• 32k new fans in the period on Facebook
• The audience doubled over the previous year
• +1000% engagement over the last tennis championship

 

And most importantly:

more than 20 children with brand new rackets
at the Instituição Educando com Tênis.