We collected plastic from the ocean and transformed it into plastic f*cking dildos.
Every year, 8 million tons
of plastic reach the oceans.
Several marketing campaigns were made
about it, but the result is always the same:
people just don’t care.
We needed a truly different solution. Something they would certainly pay attention to.
We created an entire visual identity around the message:
Don't F*ck The Ocean. Do It With Yourself.
We also did a music video and put our song for download.
In our website it was possible
to send the message directly
to leaders of countries that most pollute the ocean.
And we did some posters. Lots of them.