✺ This is a collection of Firsts.

Here are some ideas and campaigns from my first “professional” portfolio.
They helped me earn my first paychecks and were gradually replaced by (maybe) better projects.
Hi, my old friends!

➀ My first TV Spot

Film promoting Zap Imóveis, Brazil's biggest online real estate.
Made with my friend Gus Costa. We received a complaint from the Trailer Association about this.

 

➀ My first ad award

To promote Penguin Books’ classic titles, we placed orange typewriters in the computer section of major bookstores.
Made with my friend Gus Costa and awarded at the Brazilian Creative Club in Outdoor.

 
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➀ My first personal project

One white board, some marker pens, a little patience and lots of laughs with this fantastic people.
I miss my old GoPro Hero 2.

 
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➀ My first print ads

Some print ads I did with my friend Humberto Pacheco at Escola CUCA, a Brazilian portfolio school.
Fortunately, we used to work at the same small agency, so we had plenty of time to brainstorm together.

 
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➀ My first attempt creating a viral video

I always dreamed of getting 1 million views on YouTube with some non-promoted content.
This video got fewer than 160 views and just one comment. Thank you, oldhippie1946.