✺ This is a collection of Firsts.

Here we have some ideas and campaigns that were part of my first “professional” portfolio.
They helped me get my first paychecks and were slowly replaced by (maybe) better projects.
Hi, my old friends!

➀ My first TV Spot

Film promoting Zap Imóveis, Brazil's biggest online real estate.
Made with my friend Gus Costa. We received a complaint from the Trailers Association for this.

 

➀ My first ad award

To promote Penguin's classic books, we placed orange typewriters at the computer session of big bookstores.
Made with my friend Gus Costa and awarded at the Brazilian Creative Club in Outdoor :)

 
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➀ My first personal project

One white board, some marker pens, a little patience and lots of laughs with this fantastic people.
I miss my old GoPro Hero2.

 
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➀ My first print ads

Some print ads I did with my friend Humberto Pacheco at Escola CUCA, a Brazilian portfolio school.
Fortunately we used to work at the same small agency, so we had a lot of time to brainstorm together.

 
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➀ My first attempt creating a viral video

I always dreamed of getting 1 million views on YouTube with some non-promoted content.
This video got less than 160 views and just 1 comment. Thank you, oldhippie1946.