We developed the world's first certified animal print.
Fashion has always used the jaguar print as inspiration, generating billions of dollars.
The jaguars, however, are not receiving any profit.
They are the largest cats in America, yet they are becoming rare in the wild. It's time to pay back.
We produced a film showing the history of the jaguar print in fashion.
Directors: Kill the Buddha
We mapped out the fur of real animals in the care of AMPARA Animal, creating exclusive patterns
that returns profits to build a sanctuary for jaguars in need.
Together with several brands, including Brazil's biggest beachwear brand, fashion is finally paying jaguars’ royalties back.
Some of the products are being sold in 3 different continents.
Photoshoots by fashion photographers Felipe Hellmeister, Gustavo Zylberstajn & Alexandre Avilla.