We made a campaign for basketball fans and the culture around it.
Director: Douglas Bernardt
Basketball culture goes beyond the game.
This campaign celebrates a culture that is almost marginalized in Brazil, showing that these people beat the obvious when you think about the sport.
More than a campaign, we made a collab with Converse launching an exclusive sneaker using the Chuck Taylor model,
a shoe that resisted the time just like Budweiser did.
We partnered with SneakersBR, the biggest sneaker channel in Brazil to promote the sales mechanic via Whatsapp.
And finally promoting events all over the country: painting damaged basketball courts, rap battles, shows and tournaments.