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Beat the Obvious

We made a campaign for basketball fans and the culture around it.

 
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Director: Douglas Bernardt

 
 
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Basketball culture goes beyond the game.

This campaign celebrates a culture that is almost marginalized in Brazil, showing that these people beat the obvious when you think about the sport.

 
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More than a campaign, we made a collab with Converse launching an exclusive sneaker using the Chuck Taylor model,
a shoe that resisted the time just like Budweiser did.

 
 

We partnered with SneakersBR, the biggest sneaker channel in Brazil to promote the sales mechanic via Whatsapp.

 
 
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And finally promoting events all over the country: painting damaged basketball courts, rap battles, shows and tournaments.

 
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