We discovered a new type of football fan: the Bear-Fan.
Director: Andre Vidigal
Every World Cup this species
of football fan wakes up.
We created an entire campaign around
the Bear-Fans, the type of football fan
that only talks bullshit about the sport.
We created the Bear-Fan profile on Twitter.
We invited comedian Cid with almost 2MM
followers on Twitter to impersonate our character
and interact with the audience in a fun way.
(Portuguese only, sorry!)
He also appeared live on TV.
Doing what he knows best:
being inconvenient about sports.
Please, don't be a Bear-Fan.