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Bear-Fans

We discovered a new type of football fan: the Bear-Fan.

 
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Director: Andre Vidigal

 
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Every World Cup this species
of football fan wakes up.

We created an entire campaign around
the Bear-Fans, the type of football fan
that only talks bullshit about the sport.

 

Case Study:

 
 
 
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We created the Bear-Fan profile on Twitter.

We invited comedian Cid with almost 2MM
followers on Twitter to impersonate our character
and interact with the audience in a fun way.
(Portuguese only, sorry!)

 
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He also appeared live on TV.

Doing what he knows best:
being inconvenient about sports.

 
 
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Please, don't be a Bear-Fan.

 
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